With the warm spring breeze of March, we embark on a new journey. On March 27, "Resilient Growth" HIGOLD 2025 Overseas Distributor & New Product Launch Conference officially commenced at the HIGOLD Star Headquarters. Overseas partners from India, the Netherlands, South Korea, Mongolia, Uzbekistan, the United States, Russia, Australia, and other countries gathered to celebrate, joining hands to pioneer a new chapter. With the vitality of spring, they ignited global momentum, and with unwavering resolve, mapped out a visionary future, jointly building a lasting legacy in the global market.

The brand sets sail, venturing into global sea. In recent years, HIGOLD has globalized with relentless momentum, solidifying its international presence and achieving exponential growth. As a pioneer in China’s home hardware industry, HIGOLD takes its place on the global stage with an open vision and unwavering resolve. Leveraging its global reach, HIGOLD collaborates with elite designers worldwide, setting trends in high-end home hardware through cutting-edge product excellence. Merging pioneering creativity with the shared visions of Eastern and Western design philosophies, HIGOLD carves out a luminous legacy on the global stage. 

On the eve of the conference’s grand opening, glistening lights shimmered as the evening breeze carried melodies, and the iconic tilted glass facade of HIGOLD Star Headquarters mirrored the brilliance of fireworks bursting across the night sky. To honor over a hundred overseas partners and extend a heartfelt welcome to strategic allies who had journeyed across oceans, HIGOLD Group hosted a magnificent fireworks banquet, uniting visionary ambition with genuine hospitality.  

As fireworks illuminated the night and melodies fostered a spirit of camaraderie, HIGOLD Group Chairman Alwin Ou and the management team raised a toast to partners spanning continents. He thanked them for their unwavering dedication and remarkable contributions to the brand’s growth, while expressing excitement for a shared future of shaping the global home hardware market.

On the morning of the event, the overseas distributor delegation toured HIGOLD Star Headquarters, Hexagonal Building, and other intelligent production base. They delved into the Original Hardware Museum and the Hinge & Slide Super Factory, immersing themselves in the brand’s profound manufacturing heritage and global innovation strategies within its vast industrial landscape.

The Original Hardware Museum, embodying gallery-inspired spatial aesthetics, presents HIGOLD's complete home hardware systems in stellar configuration - where innovative thinking and industrial aesthetics converge to dazzling effect. Wandering through these expertly curated exhibits, the international distributors grew increasingly impressed by this Chinese brand perfected over 21 years of meticulous craftsmanship.

With continuous upgrades to smart production lines at HIGOLD Star Headquarters and Hexagonal Manufacturing Base, the company delivers home hardware products to over 90 countries and regions worldwide through its lean production system. By developing diversified product lines - including functional hardware, furniture fittings, and kitchen & bath hardware - HIGOLD has built a comprehensive product ecosystem. Its one-stop whole-home hardware solutions enable global partners to explore new growth opportunities in international markets while participating in the evolution of global living standards.

In the afternoon, the HIGOLD 2025 Overseas Distributor & New Product Launch Conference officially opened, inaugurating a new chapter in the brand’s resilient growth as an industry pioneer. HIGOLD unveiled its comprehensive new product portfolio encompassing functional hardware, furniture fittings, and kitchen & bath hardware. Overseas distributors immersed themselves in experiencing the precision craftsmanship of these innovative hardware solutions, gaining profound insights into human-centric living philosophies through this harmonious interplay of utility and aesthetic excellence.

At the opening of the conference, Mr. Alwin Ou, Chairman of Higold Group, delivered his keynote address: "HIGOLD is a leading brand in China's home hardware industry, but our global expansion is still in its early stages. Upgrading showrooms, launching new products, hosting exhibitions, expanding distribution networks, and enhancing brand awareness - these are the essential strategies and investments that drove HIGOLD's success in China. Now, we aim to bring these proven development models and innovative marketing approaches to markets worldwide. I'm confident that HIGOLD's global growth will be unstoppable!"

With 28 international design awards and a patent portfolio exceeding 1,000, HIGOLD cements its leadership position in home hardware. The brand’s 600,000-square-meter digital production base guarantees outstanding quality, while intelligent production lines support global growth through superior operational efficiency. During the conference, senior executives from HIGOLD Group headquarters presented the brand's corporate capabilities and culture, highlighting its dedication to innovation and worldwide influence.

Subsequently, overseas directors from HIGOLD Group’s Functional Hardware Division and Kitchen & Bath Division introduced their 2025 strategic product lines. These innovations represent the perfect fusion of masterful craftsmanship and visionary creativity, where pioneering designs compose spatial poetry, inviting global partners to jointly envision a new chapter of collaborative innovation.

The Shearer 4.0 Max Base Units combines beauty with smart functionality. Its taller design fits more dishes, while the 20mm recessed edges prevent collisions and solve the hidden-handle jamming problem. The rotating column system lets you easily adjust storage with one hand.The Star Move 2.0 Electric Lift Basket brings innovation to your kitchen - just wave to control it! It stops automatically if something's in the way and operates as quietly as library sound, setting new standards for smart kitchen storage.

The King Series 2.0 Concealed Sliding Hinge offers perfect door control with three way motion technology. Its 10-degree soft-close works silently with millimeter precision - premium quality at its best.The G Series Two-Section Compact Full-Extension Concealed Slide solves common cabinet problems. Despite its compact size, it extends fully for maximum access. The special tail-hook design works with deep cabinets, delivering complete functionality.

The LS1.0 Pro Stainless Steel Sink: Inspired by nature's perfection - this premium sink features a mountain stream-inspired drainage system that works like a smooth waterfall. Fast, quiet, and truly modern kitchen evolution. The BN4.0 Kitchen Faucet: with its bold golden-curve design, this stylish faucet brings elegant sophistication to any kitchen. A true trendsetter in home design. The Red Dot Design Award Winner-B2 Series Shower System: enjoy a heavenly shower experience with 368 soft silicone nozzles that create the magical effect of gentle starlight rainfall - turning your daily shower into pure luxury.

The unveiling of HIGOLD’s new strategic initiatives and original product launches showcased the brand’s resolute commitment to strengthening its global market position and undeniable competitive advantages. Overseas distributors came away with reinforced confidence in the partnership, enthusiastically anticipating joint efforts to reach new heights of success with HIGOLD.

Over the past year, HIGOLD Group has forged ahead with visionary ambition, uniting global talents and partners to drive extraordinary growth. To honor this collective achievement, the conference featured a distinguished awards ceremony presenting three prestigious honors: the Excellent Agent, Marketing Innovation Award, and Leap Progress Award - recognizing those who exemplify excellence in our industry. The event also welcomed new partners through an official plaque presentation ceremony, marking our shared commitment to advancing the future of home hardware solutions together.

Harnessing global expertise to master resilient growth, General Managers from HIGOLD's flagship stores in Mongolia, Azerbaijan, and Kazakhstan shared proven strategies across four key areas: market development, digital media engagement, product launch execution, and showroom optimization. Their localized innovations are reinvigorating global markets, crystallizing successful practices into transferable growth frameworks that transcend borders.

Moving in sync with market evolution while strengthening worldwide connections, HIGOLD combines international vision with strategic execution to enhance three core competencies: channel strategy, market operations, and brand influence. Today, this Leading World-class Home Hardware Carrier in home hardware solutions advances with unstoppable momentum - establishing strategic beacons across continents that showcase Chinese manufacturing excellence to the world.