HIGOLD consistently adheres to innovation-driven principles, deeply understands users' aspirations for a better life, and continuously fulfills people's pursuit of high-quality living through innovative product design.
Human: Refers to people who aspire for a better life and continuously seek to improve their quality of living.
Quality of Life: Embodies a high-quality lifestyle, characterized by aesthetic appeal, joyful experiences, and a sense of happiness.
Leading: Sustained leadership, continuous evolution, and driving industry development; Multidimensional excellence: Constant breakthroughs in products, management, marketing, and beyond, with endless pursuit;
World-Class: Globalization of products, brands, markets, and talent, with corporate recognition spanning the globe;
Home Hardware: Encompassing all categories of hardware related to the broader home industry, as well as full categories of outdoor furniture;
Flagship: A diversified portfolio of comprehensive categories, omni-channel strategies, and an all-encompassing marketing network; Continuously incubating and integrating new businesses centered around the two major industries of home hardware.
Innovation: constantly learning, constantly surmounting, always creating new heights;
Challenges: unwilling to be ordinary, not afraid of hardship, encounter and be stronger;
Persistence: focus on goals, persevere, and never give up.
Unlimited Passion , never satisfied, constantly pursue new heights, new surmounting.
Originality represents the ultimate innovation. Only by continuously upgrading our products and offering what others lack can we rise above the fierce competition and create value for both customers and the enterprise. Quality is the lifeblood of a company. HIGOLD insists on uncompromising quality and enduring durability to earn customer recognition. Only through widespread and consistent positive word-of-mouth can a brand become truly genuine.
Unless we are confident, determined, and patient enough to progressively develop and become an industry leader in any new field we enter, we will refrain from entering it altogether.
With a global perspective, we reject hiring based on personal connections, kinship ties, or regional affiliations.
Positions are awarded to the capable, not the mediocre. We empower talent, especially young talents, and promote them boldly.
Passion is the driving force—the enduring source that propels us forward.
Passion is charisma—an infectious vitality that energizes everything around us.
Passion is capability—the concentrated power that breaks through challenges and adversity.
Genuine passion is the superpower that conquers every obstacle!
Seek common ground while embracing differences; resonate on the same frequency. Communicate openly and collaborate seamlessly.
There is no perfect individual, only a perfect team. Only the strength of a team can achieve wonders.
The market is ours to shape, not left to fate.There is no off-season in the market, only an off-season mindset.
Markets are created, not found. The best time to strike is when the market is at its lowest.
Design serves innovation. A change in design does not equate to innovation; only design that is better than before truly constitutes innovation.
We exclusively deliver premium products, focusing on details, striving for refinement, and pursuing perfection. We regard long-term, positive reputation as the lifeline of the enterprise.
Make decisions prudently, yet allow room for measured trial and error;
Act with caution, yet avoid excessive conservatism.
Efficiency reigns supreme, and results drive our actions. We seek ways to succeed, never excuses for failure.
Customer first, service with heart. We treat every customer’s concern as our own, center our efforts on customer satisfaction, and strive for 100% effort in all we do.
Hàn (悍): Embracing challenges, thriving against the odds; unwavering, poised for a stunning breakthrough.
Gāo (高): Striving for excellence, ever reaching new heights; forward-looking, leading the trend.
