HIGOLD Outdoor Furniture Division was established in 2006. Adhering to an original design philosophy, it masterfully combines metal with outdoor furniture and integrates Eastern and Western aesthetics, striving to deliver an unparalleled outdoor experience to users worldwide. Its product range includes exposed-frame, fabric-covered, and rattan-weave outdoor furniture, as well as complementary items such as barbecues, fire pits, and parasols.
As a leading global premium outdoor furniture brand, HIGOLD possesses unmatched innovation and R&D capabilities in the industry, holding over 230 patents both at home and abroad. Its products have won international awards including the Red Dot Design Award, iF Design Award, the USA's VIA Spark Award, and China's Red Star Design Award.
HIGOLD's innovative design and product quality have long been favored internationally. The brand has over 100 global distributors and has established more than 100 brand-exclusive stores in major cities such as Dubai, Venice, Sydney, Amsterdam, and Frankfurt. Its products are sold in 102 countries and regions worldwide, with a sales network covering the globe. HIGOLD has formed long-term strategic partnerships with renowned home furnishing retailers such as Metro, XXXLutz, Crate&Barrel, Carrefour, Luv n' love, and Lowe's. It has also entered into strategic collaborations with more than 30 high-end international resorts and hotels, including Delfins Beach Resort in Bonaire, Sani Resort in Greece, Jade Beach luxury condominiums in Florida, USA, Shanghai Shimao Pit Hotel, Guilin Tangshe Hotel, Crowne Plaza Sanya Haitang Bay, Capella Sanya Haitang Bay, and Le Méridien Huizhou. Looking ahead, the Division is committed to enhancing HIGOLD's international brand value through design and innovation, quality and service, aspiring to become the No.1 brand in high-end outdoor furniture and the ultimate symbol of ideal living in the industry.
HIGOLD outdoor furniture is positioned in the high-end market and adheres to original design, giving its products international competitive advantages and high added value. Upholding high-end original design is the strategic core of HIGOLD Furniture.
An international design team and a persistent pursuit of product excellence have earned HIGOLD over 1100 innovative designs and invention patents.
HIGOLD outdoor furniture operates a 60,000-square-meter technology factory, including a professional product R&D center, a product testing center, and fully automatic and semi-automatic production lines, covering everything from structure and appearance to process details.
HIGOLD builds the most competitive product lines, including flagship products, profit products, bestsellers, and complementary products, meeting customer needs across a variety of usage scenarios.
HIGOLD outdoor furniture participates in eight international professional exhibitions each year at a high standard, consistently leading industry development. This is supported by long-term multimedia brand promotion, dozens of hotel and factory project case studies, and collaborations with globally renowned design firms.
① Recognize the market prospects of the outdoor furniture industry and approve of HIGOLD's outdoor furniture brand philosophy and products;
② Possess good reputation and an honest business approach;
③ Have the financial strength and team required to operate a brand store within the designated region;
④ Be familiar with the local market and competitor landscape;
⑤ Be familiar with the relevant channel resources within the local industry;
⑥ Have the determination to disrupt the local industry market, create the No. 1 in the industry, along with a specific action plan;
⑦ Have a well-located HIGOLD brand store of no less than 200 square meters in a mainstream building materials commercial district;
⑧ Comply with the company's cooperation policies and uniform specifications, abide by the contract terms, and accept HIGOLD's brand operation management.
