As a high end brand of functional hardware in China, HIGOLD Group has occupied a unicorn position in domestic sales and market share for years. After 17 years of cultivation, HIGOLD is well-known in home furnishing industry for its excellent quality and innovative designs. To comply with market demand, HIGOLD and Grass have launched a strategic cooperation in China. HIGOLD will use its strength to transfer the personalized design of Grass basic hardware products and the product concept of reducing complexity to simplicity to the Chinese families. HIGOLD and Grass will work together to improve the quality of life.

On January 11, the group's of HIGOLD middle and senior management team of nearly 100 people flew from Guangdong to Sabah, Malaysia, a multicultural place in Southeast Asia

On Jan 4th 2020,HIGOLD GROUP officially signed the famous international act movie star Donnie Yen as its brand spokesperson , announcing that the the brand develop in China has been promoted to a higher stage.